Direct + wholesale, since the back of the car

Humorous bumper magnetsfor the world’s patient drivers.

YellowMercy prints on 3.4 mil reflective vinyl so the bumper behind you reads at 60 mph on a wet night — and we hand-letter every line to earn a smile, never a wince.

From permit holders easing into the highway to snowbirds easing out of it, every magnet ships warm, witty, and made to outlast the car it rides on.

Sold direct through Amazon, Etsy, and our own storefront. The growth channel is B2B — driving schools, permit kits, fleets, and senior programs.

Who it’s for

Five subtitles of the road.

We pick lanes on purpose. The audience is wide enough to grow, narrow enough that one magnet fits the moment without making you cringe.

The handicap-driver category belongs to state DMVs — we don’t print there.

  • 01

    Student drivers

    On a permit, learning the road

    Sold through driving schools and parent-taught kits.

  • 02

    New adults

    First road test, first plates

    A keepsake for the day the keys come home.

  • 03

    Senior drivers

    Prefer the slow lane

    Sold through senior community programs and centers.

  • 04

    Rideshare operators

    In unfamiliar cities

    Fleet add-ons and side-gig starter packs.

  • 05

    RV snowbirds

    Heading south for the winter

    Pairs well with roadside-readable reflective vinyl.

The studio

Wholesale blank magnets are cheap. We sell the voice.

Driving schools, parent-taught permit kits, fleet add-ons for delivery drivers, senior community programs — those are the buyers. We design, print, and ship co-branded runs in 50-piece minimums, or run a private label entirely on our voice.

  1. Step 1BriefTell us the audience, the tone you want (warm / witty / quiet), and any line your community has to keep.
  2. Step 2SketchesThree hand-drawn concepts back in 48 hours. Pick one — or remix two.
  3. Step 3Reflective proofWe print a 1:1 proof on reflective vinyl and ship it overnight so you can hold it in the sun.
  4. Step 4Run50-piece minimum. 5 business days from approval. Drop-ship to your students or members available.

Notes from the studio

What we won’t write — and why.

A bumper magnet is half a slogan and half a wave. The tone matters more than the type size.

  • No cruelty, ever

    Even when the audience is technically the slower party. The bumper behind you is shared space. We pick the joke that earns a smile — never a wince.

  • No handicap reflectors

    Disability and mobility-permit signage belongs to state DMVs. We deliberately don’t print in that lane. If your kit serves that audience, we’ll refer you to a state-licensed print partner.

  • Reflective first

    Every magnet ships on 3.4 mil reflective-calendered vinyl with a pressure-sensitive adhesive. The bumper reads at 60 mph on a wet night, when the message actually has to land.

  • BCL-friendly

    Short, hand-set lines so the senior set and the new reader both see it in one glance. No emoji, no all-caps superlatives, no exclamation marks in the field copy.

Get in touch

Tell us what your bumper needs to say.

Wholesale runs, custom lines, fleet partnerships, charity drives — write to us. We read every brief in two business days.

YellowMercy — patient drivers, hand-lettered bumpers, reflective vinyl. Made in small lots. Sold through Amazon, Etsy, and direct.